Our Point of View

Communicating Non-communicable Diseases: From 3Four50 to 4Four60

In 2003, the Oxford Health Alliance (OHA) proposed 3Four50 to effectively communicate the prevention of non-communicable diseases (NCDs). The idea was simple: three risk factors (unhealthy diet, physical inactivity, and tobacco use) led to four NCDs (cardiovascular disease, diabetes, chronic lung diseases, and certain cancers), which contribute to more than 50% of global deaths. Vitality’s...

Cheryl Jacobs & Gillian Christie | Aug 25, 2016
3Four50, 4Four60, alcohol, alcohol use, Oxford Health Alliance, physical inactivity, tobacco use, unhealthy diet

Our Point of View

Making Healthy Diets Affordable

Nineteenth century writer Virginia Woolf famously noted, “One cannot think well, love well, sleep well if one has not dined well.” An unhealthy diet– is associated with four of the top ten risk factors that lead to premature death and is one of the main drivers of rising healthcare costs. Public health specialists have spent...

Gabriela Seplovich and Adriana Selwyn | Feb 2, 2016
calorie-dense foods, Canada, chronic disease, City Harvest, community health, diabetes, Discovery, France, healthy diet, Indonesia, Intermarche, Loblaws, NYC, Obesity, presenteeism, RAND Corporation, Raskin, South Africa, unhealthy diet, US, USDA, World Development Report