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Naturally healthy? From marketing to mouth
Food products today read like a dictionary of health-promoting words: natural; healthy; light; made with wholegrains; and the list goes on. The Food and Drug Administration (FDA) is tasked with defining these terms. Last week the FDA announced a revision to the definition of “healthy” following a petition from snack bar manufacturer, KIND, to reflect...Adriana Selwyn | May 24, 2016
FDA, food, healthy, HealthyFood, natural, Nutrition
Impact, New Research, Our Point of View
Release of Guidelines for Personalized Health Technology: Final Report
Do you know whether your employer can access and analyze data from your wearable device? Will your insurer use your smartwatch data to price your premium? Will your data from your mobile health application be protected and secured from malevolent cybercriminals? These deal-breaking questions may result in a failure to deliver widespread health benefits if...Gillian Christie | Mar 2, 2016
American Heart Association, data stewardship, ethical legal and social implications, EU Commission, evidence, FDA, Guidelines for Personalized Health Technology, HIMSS, Microsoft, National Academy of Medicine, personalized health technology, privacy, Qualcomm Institute, Vitality
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