Our Point of View

Protecting Heart Health on World Heart Day

Today is World Heart Day 2016, an annual event established to educate people on heart disease and stroke. Heart disease and stroke are the world’s leading causes of death, claiming 17.3 million lives each year. A few simple steps – moving more, eating healthier, cutting down on alcohol, not or stopping smoking, and adhering to...

Cary Conway | Sep 29, 2016
alcohol use, employers, medication adherence, Nutrition, physical activity, tobacco use, workplace health, World Heart Day, World Heart Federation

Our Point of View

Accelerating Cancer Prevention

The World Health Organization estimates that the number of new cancer cases will rise by 70% over the next two decades. While the dialogue on cancer is too often on treatment, about a third of cancer deaths are due to the five leading behavioral and dietary risks: high body mass index, low fruit and vegetable...

Derek Yach & Gillian Christie | Sep 22, 2016
alcohol, alcohol use, cancer, healthy diet, physical activity, war on cancer, World Health Organization

Our Point of View

Communicating Non-communicable Diseases: From 3Four50 to 4Four60

In 2003, the Oxford Health Alliance (OHA) proposed 3Four50 to effectively communicate the prevention of non-communicable diseases (NCDs). The idea was simple: three risk factors (unhealthy diet, physical inactivity, and tobacco use) led to four NCDs (cardiovascular disease, diabetes, chronic lung diseases, and certain cancers), which contribute to more than 50% of global deaths. Vitality’s...

Cheryl Jacobs & Gillian Christie | Aug 25, 2016
3Four50, 4Four60, alcohol, alcohol use, Oxford Health Alliance, physical inactivity, tobacco use, unhealthy diet