Our Point of View

Communicating Non-communicable Diseases: From 3Four50 to 4Four60

In 2003, the Oxford Health Alliance (OHA) proposed 3Four50 to effectively communicate the prevention of non-communicable diseases (NCDs). The idea was simple: three risk factors (unhealthy diet, physical inactivity, and tobacco use) led to four NCDs (cardiovascular disease, diabetes, chronic lung diseases, and certain cancers), which contribute to more than 50% of global deaths. Vitality’s...

Cheryl Jacobs & Gillian Christie | Aug 25, 2016
3Four50, 4Four60, alcohol, alcohol use, Oxford Health Alliance, physical inactivity, tobacco use, unhealthy diet