Craig Nossel

Vitality Institute

At the Vitality Institute, we strive to collaborate across sectors for evidence-based impact, improving health promotion and chronic disease prevention in innovative ways.


Dr. Craig Nossel, currently Head of Vitality Wellness, Discovery’s incentive-based wellness programe, is a regular commentator in the media, has co-authored a number of scientific publications, and has several patents relating to wellness programes. Since joining Discovery Health as a Clinical Consultant in 1998, Craig has been involved in several aspects of the business including Clinical Risk Management, Health Underwriting, Pharmaceutical Strategy, and Research and Product Development. He also sits on the company’s Corporate Social Investment Committee. Prior to joining Discovery, he spent a couple of years practicing clinical medicine in the public sector, with a particular interest in paediatrics.

Craig completed his MBBCh at the University of Witwatersrand, and his MBA at the Gordon Institute of Business Science where he was awarded the Barloworld Prize for Strategy. Craig was nominated for the Absa Jewish Business Achiever Award in 2009. Craig is married to Debbie. They have 13 year old twin boys, Gaby and Josh. Craig works closely with the Vitality Institute to strengthen the R&D projects taken on around behavioral interventions, effectiveness, and impact for improved population health.


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