Leveraging the power of ‘benevolent bribes’

Business Day | November 21, 2013

A global leader is proving to be homegrown: Vitality, Discovery’s wellness, loyalty and rewards programme. The company says it is at “the forefront of innovative global healthcare, thanks to groundbreaking techniques incorporating evidence-based interventions drawn from medicine, actuarial science, dietetics, sports science, psychology, behavioural economics and epidemiology”.

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